Growing a Heart Driven Indie Business
We partnered with TV sales and distribution company Jetpack to create and deliver a growth-focused communications strategy. The initiative set out to elevate their market position and showcase their exceptional portfolio through strategic B2B storytelling.
We developed a comprehensive multi-channel approach spanning PR, events, social media, paid advertising, content and direct marketing. Bringing their business vision to life through 'Behind the Blast' - a storytelling campaign and podcast celebrating Jetpack's creators, producers, and IP owners. The strategy positioned Jetpack's CEO as an industry thought leader while amplifying the company's creative excellence and market leadership.
The campaign generated over 600 pieces of coverage across Deadline, Variety, Worldscreen, C21 Media, and Kidscreen, over the tenure, reaching an average audience of 24 million in 2022 alone. Jetpack secured a top three spot in the prestigious Kidscreen HOT 50 consistently, before being acquired by CAKE in a significant industry move.
“From their first pitch, it was obvious that Glint was going to transform our business. Since they came on board, we have grown hugely, but importantly that growth has been recognised by our clients and customers. Naturally, our professional reputation has been enhanced.”
- Dominic Gardiner, former CEO, Jetpack Distribution
Strategic B2B storytelling
Multi-channel growth
Industry leadership
Other works
