Doctor Who and Peaky Blinders in VR
Award-winning tech company Maze Theory turned to us to launch beloved TV series Doctor Who and Peaky Blinders in VR and XR. Our challenge was to reach tech-enthusiastic audiences and drive sales across their gaming portfolio, including Doctor Who: The Edge of Time, Doctor Who: The Lonely Assassins, and Peaky Blinders: The King's Ransom.
With the team, we created dynamic assets, drawing on the lore from these iconic properties. We found creative and cost-effective ways to generate news, events, features, and reviews. Our approach leveraged both talent and beloved elements of the shows - from experiencing the Garrison Pub in virtual reality to piloting the Doctor's Tardis - to create compelling media stories.
The PR campaign secured over 1,000 pieces of coverage including VentureBeat, Forbes, TechRadar, Games Industry, Eurogamer, IGN, The Radio Times, The Guardian, and The Metro. The games exceeded sales targets, reaching more than a billion coverage views to introduce these beloved franchises to new tech-enthusiastic audiences.
“In every campaign we achieved coverage way beyond our expectations. The team at Glint are strategic, quick thinking and get to the nub of the story for journalists and media. Which in turn delivers great results. We were always delighted.”
Ian Hambleton, former CEO of Maze Theory
Strategic media coverage
Franchise fan engagement
Multi-platform launch success
Other works
