#FindYourTalent With BBC Teen Show
Saltbeef Productions turned to us to launch the fourth season of their hit teen comedy drama Almost Never on BBC iPlayer and CBBC. Our mission was to grow viewership and build a thriving community by connecting directly with young audiences through social-first storytelling.
We created #FindYourTalent, a multi-channel campaign celebrating talent in all its forms. Working with stars Amber Davies, Kimberly Wyatt and Aston Merrygold, we developed inspiring content across Instagram and TikTok that championed the show's core values of music, performance, comedy, teamwork and friendship.
The campaign achieved one million impressions and 140,000 content interactions on Instagram, growing TikTok and Instagram channels by 40 per cent. Coverage spanned Sunday Brunch, Daily Mirror, Good Morning Britain and OK! Magazine. Most significantly, Almost Never secured its position as a top-rating show on BBC iPlayer.
Youth talent celebration
Social-first engagement
Community growth
Other works
