Creative Disruption for Change
As champions of creative disruption, we were excited to partner with Glug, a purpose-driven creative events organisation. Our mission was to showcase their innovative approach, drive membership growth, and attract new partners through groundbreaking initiatives that challenge creative boundaries.
Image Credit: Ben Mottershead
We helped them with two distinctive campaigns that demonstrated Glug's creative power. The #ProtestByDesign initiative united top advertising and design talent to create the world's largest climate change poster database, securing free ad space for global impact. We supported them bridge two artistic worlds, pairing grime artist Lioness with choreographer Alexander Whitley to create the world's first Grime Ballet at Boxpark Wembley.
The campaigns secured coverage across BBC Entertainment, Radio 6 Music, Time Out, The Guardian, ITV News, Dezeen, and Fast Company. The Grime Ballet generated millions of views, while #ProtestByDesign amplified climate action through creativity, establishing Glug as a pioneer in purposeful creative collaboration.
“The work that Charlotte and her team at Glint do for us at Glug is exceptional! As pretty-much the most effective PR I've ever encountered they also deliver brilliantly and consistently, getting us coverage and attention that far exceeds expectations. I'm pretty sure this is as a result of superb experience and connectivity alongside sheer determination and hard work. Although they remain ever calm and charming to deal with. I couldn't recommend Glint more highly!”
Pete Bowker, CEO of Glug
Creative disruption with purpose
Cultural boundaries redefined
Impact through innovation
Other works
