World-First in Mixed Reality Gaming
Maze Theory, a subsidiary of Saltwater Games, brought us on board to launch Infinite Inside, their innovative puzzle-adventure mixed reality game. Our mission was to drive pre-orders and sales of this new property, coinciding with the Apple Vision Pro headset launch.
We identified the game's most compelling features that resonated with VR enthusiasts' desires. We built and delivered multiple campaign beats, assets and events - bringing the game's innovation and its heartfelt connection to VR audiences to the fore. A celebration of next-generation gaming.
The campaign secured 338 pieces of coverage including a feature-length interview in Venture Beat, alongside coverage in Upload VR, The Sixth Axis, IGN, MSN and God is a Geek. With 6.5 million views and 6,800 social engagements, the game exceeded sales targets and won acclaim from mixed reality gaming fans.
World-first mixed reality innovation
Apple Vision Pro launch title
VR audience engagement
Other works
