Building a Kids Production Brand
Global animation studio Snipple turned to us to launch their new original content division, Snipple Originals, backed by £6 million investment from BGF. Our mission was to establish them as an exciting new player in global kids entertainment and build their industry profile.
We crafted a strategic launch campaign, securing an exclusive announcement with Deadline that sparked widespread industry interest. The momentum continued through targeted announcements, including a partnership with industry icon Keith Chapman, whilst positioning Snipple Originals as a dynamic new force in animation.
The launch secured 23 pieces of TV trade coverage, including two in-depth slate interviews, reaching a 103 million online readership. The campaign attracted major buyers Sky, Channel 5 and ITV, while the Keith Chapman partnership achieved a PR audience of 211 million, establishing Snipple in global kids entertainment.
“The team at Glint have really helped us tell the story of our exciting new animated shows for kids across the world. It’s also been fun, from media training to interviews, and helps us demonstrate our credibility and get noticed. It usually means the phone doesn’t stop ringing!”
- CEO, Kaine Patel
Animation industry innovation
Strategic media relations
Global trade engagement
Other works
